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This document summarizes a study on the influence of brand image, product quality, and promotion on purchase decisions of Acer laptops. The study was conducted on 100 respondents using questionnaires and interviews. Statistical analysis found that product quality had the strongest influence on purchase decisions at 28.7%, followed by brand image at 11.8%, while promotion had the weakest influence at 2.9%. Overall, the factors influenced purchase decisions 27.3% of the time, while other unknown factors accou

Author

khanifa7x

Language

EN