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This study investigates the impact of Corporate Social Responsibility (CSR) on customer loyalty, emphasizing the roles of brand trust and brand reputation as mediators. It aims to clarify inconsistent findings in existing research by examining direct and indirect relationships between CSR, brand trust, brand reputation, and customer loyalty. The research employs a quantitative methodology with a sample of 400 customers from various sectors in Pakistan, utilizing regression analysis to validate its hypothese
- Author
- hifzaheer54
- Language
- EN