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Can I read Do-it-yourself Marketing Research on EtoBox?
Do-it-yourself Marketing Research by Breen, George Edward, 1911-; Blankenship, Albert Breneman, 1914- is a book available to read on EtoBox.
What is Do-it-yourself Marketing Research about?
A collection of marketing research techniques for non-specialists. This guide aims to show what kind of marketing research will be useful in a particular situation, how to plan the research, and then how to incorporate this "intelligence" into the marketing plan itself.
- Author
- Breen, George Edward, 1911-; Blankenship, Albert Breneman, 1914-
- Publisher
- New York : McGraw-Hill, c1989.
- Published
- 1989
- Language
- EN
- ISBN
- 9780070074514
- Subjects
- Management, Business, Marketing
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