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Impact of Mobile Wallets on Spending & Loyalty by sabok majumdar is a document available to read on EtoBox.

This study investigates the impact of mobile wallets on consumer spending frequency and brand loyalty in Bangalore. Findings reveal that mobile wallets encourage more frequent spending and impulse purchases, particularly among younger users, while loyalty programs enhance brand loyalty. The research emphasizes the importance of ease of use, rewards, and security in shaping consumer behavior and suggests that businesses leverage these factors to engage consumers effectively.

Author

sabok majumdar

Language

EN