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What is SMEs Marketing: Systematic Literature Review about?

This systematic literature review analyzes 310 academic articles published between 2006-2015 on marketing in small and medium-sized enterprises (SMEs). The review finds that SME marketing has received significant attention in recent management and marketing literature. It reveals the emerging roles of networks and information technologies in SME marketing behaviors. However, it also identifies a research gap around specific marketing practices in SMEs. Entrepreneurial marketing has been the main conceptual

Author

Anonymous RPGElS

Language

EN