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About this Social Sciences article
A Comparison of the Effects of Punishment-Oriented and Reward-Oriented Messages in Persuasive Communication by James C. McCroskey; David W. Wright is a Social Sciences article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Social Sciences.
- Author
- James C. McCroskey; David W. Wright
- Publisher
- John Wiley and Sons; Oxford University Press; Wiley-Blackwell; Oxford University Press (OUP) (ISSN 0021-9916)
- Published
- 1971
- Language
- EN
- Field
- Social Sciences