About this document

Scanning the Marketing Environment by Monica Jaranilla is a document available to read on EtoBox.

Scanning the marketing environment is the starting point for new ventures and involves understanding the macroenvironment, microenvironment, and internal environment. This allows entrepreneurs to recognize opportunities in the areas where their future business will operate. The document outlines the process of seeking opportunities which includes developing ideas from macroenvironmental sources like trends, discoveries, and future projections, as well as microenvironmental sources like consumer preferences,

Author

Monica Jaranilla

Language

EN