About this document
Understanding Market Environment Dynamics by Logie Paller is a document available to read on EtoBox.
The document discusses market and business environments. It defines three levels of environment that affect firms: internal, external micro, and external macro. The internal environment includes elements a firm uses to create offerings. The external micro environment includes small forces like suppliers, customers, and competitors. The external macro environment includes larger societal forces like demographics, politics, culture, technology, and economics that affect organizational survival. Environmental
- Author
- Logie Paller
- Language
- EN