Can I read Meme Marketing on EtoBox?
Meme Marketing by trananh5122005 is a document available to read on EtoBox.
What is Meme Marketing about?
The article examines the impact of meme marketing on consumer purchase intentions, highlighting the mediating role of consumer engagement. Based on a study of 452 Indian social media users, the findings indicate that meme marketing significantly enhances both consumer engagement and purchase intentions. The research underscores the importance of memes as a contemporary marketing tool that can effectively connect brands with consumers and influence their buying behavior.
- Author
- trananh5122005
- Language
- EN