About this document
Trends in Vietnam by Hung Viet is a document available to read on EtoBox.
The document provides an overview of the staple foods market in Vietnam for 2023, highlighting rising retail prices due to inflation and global supply chain disruptions, particularly in rice production. Key trends include a growing focus on health and wellness, diversification of flavors, and the influence of social media on consumer behavior. The market remains fragmented, with small local grocers dominating distribution, while e-commerce and modern retail channels are gradually gaining share.
- Author
- Hung Viet
- Language
- EN