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What is 2018 IAB Internet Ad Revenue Insights about?

The IAB internet advertising revenue report for 2018 reveals that digital advertising revenues in the U.S. surpassed $107.5 billion, marking a 21.8% increase from the previous year. Mobile advertising accounted for 65.1% of total revenues, with significant growth driven by digital video and eCommerce. Key growth drivers include advancements in programmatic advertising, the rise of social media storytelling, and regulatory impacts from GDPR and CCPA.

Author

chien.eric.s

Language

EN