About this document
Marketing Insights from Experimental Design by Viajes Bernal is a document available to read on EtoBox.
This document provides an overview of several case studies that will be discussed in the book to illustrate concepts of experimental design. It summarizes 4 case studies from marketing, including a magazine publisher testing 10 factors to increase sales in supermarkets, and a direct mail campaign by a magazine testing 7 factors simultaneously. It also summarizes cases from an office supplies retailer testing 13 email factors and a website design experiment testing 10 factors to improve customer acquisition.
- Author
- Viajes Bernal
- Language
- EN