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About this Business, Management and Accounting article
Understanding Promotion Framing Effect on Purchase Intention of Elderly Mobile App Consumers by Zhu, Peng; Wang, Ziwei; Li, Xiaotong; Hsang Liu, Ying; Zhu, Xingzhen is a Business, Management and Accounting article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- Zhu, Peng; Wang, Ziwei; Li, Xiaotong; Hsang Liu, Ying; Zhu, Xingzhen
- Publisher
- Elsevier Science; Elsevier ; Elsevier BV (ISSN 1567-4223)
- Published
- 2020
- Field
- Business, Management and Accounting (Social Sciences)
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