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Advertising and Media Planning Syllabus by Chintan Gori is a document available to read on EtoBox.

What is Advertising and Media Planning Syllabus about?

The document outlines the syllabus for several advertising courses. It covers topics like art direction, advertising design, copywriting, consumer behavior, and media planning and buying. Some key areas discussed include principles of design, photography, typography, desktop publishing, print production, branding, positioning, consumer motivation and personality, and selecting appropriate media options.

Author

Chintan Gori

Language

EN