About this document
Evolution of Customer Relationship Management by DrSriprakash Singh is a document available to read on EtoBox.
The document discusses the evolution of customer relationship management (CRM) over time. It describes how marketing orientation has shifted from simply persuading customers to helping customers and cultivating long-term relationships. CRM has evolved from a focus on one-way communication and targeting buyers to developing active two-way dialogues and viewing customers as collaborators. The key aspects of modern CRM include customization, personalization, and taking a holistic approach that integrates CRM,
- Author
- DrSriprakash Singh
- Language
- EN