Opening book details…
Can I read Trends in Marketing of New Insurance Schemes and Distribution: An Empirical Study on Indian Life Insurance Sector on EtoBox?
Trends in Marketing of New Insurance Schemes and Distribution: An Empirical Study on Indian Life Insurance Sector by Suman Kalyan Chaudhury; Sanjay Kanti Das is a Business, Management and Accounting article available to read on EtoBox.
What is Trends in Marketing of New Insurance Schemes and Distribution: An Empirical Study on Indian Life Insurance Sector about?
Insurance has been an integral part of financial services system and recognised as a cornerstone of a countrys financial health and symbol of progress. Insurance provides for the financial security of citizens and their families. The present paper discusses the role of marketing in insurance distribution of life insurance sector in India as insurance offers a valuable investment advices and serves as an effective step towards both individual and national financial stability. The waves of globalisation have deeply influenced the insurance sector worldwide. Financial globalisation has been strongly supported by globalisation of insurance. With the increase in trade, direct investment and portfolio investment, there has been an ever growing demand for insurance services particularly in the emerging markets. Globalisation of insurance market, as a part of the overall process of liberalisation in emerging and other countries enabled the foreign insurance companies to enter in those countries and benefited both. Triggered by the sound fundamentals in global economy and internationalisation of world markets, several countries turned towards free market regimes in banking and insurance, p
Who reads Trends in Marketing of New Insurance Schemes and Distribution: An Empirical Study on Indian Life Insurance Sector?
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- Suman Kalyan Chaudhury; Sanjay Kanti Das
- Publisher
- Bangladesh Journals Online; Dhaka: Northern University Bangladesh. Faculty of Business; Bangladesh Journals Online (JOL) (ISSN 1992-271X)
- Published
- 2015
- Language
- EN
- Field
- Business, Management and Accounting (Social Sciences)