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Can I read Wine Markets : Genres and Identities on EtoBox?
Wine Markets : Genres and Identities by Michael T. Hannan; Giacomo Negro; Susan Olzak is a business book available to read on EtoBox.
What is Wine Markets : Genres and Identities about?
<p>The world of wine encompasses endless variety. Consumers want to understand what makes one bottle of wine different from another; vintners need to know how to communicate what makes their product distinctive. Drawing on a decade of fieldwork in Italy and France as well as interviews with critics and analysis of market data, Giacomo Negro, Michael T. Hannan, and Susan Olzak provide an unprecedented sociological account of the dynamics of wine markets. They demonstrate how the concepts of genre
Who reads Wine Markets : Genres and Identities?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Michael T. Hannan; Giacomo Negro; Susan Olzak
- Publisher
- Columbia University Press
- Published
- 2022
- Language
- EN
- ISBN
- 9780231203708
- Category
- business
- Subjects
- Cooking, Business, Economics
- Updated
- 2026-03-24
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Browse all works by Michael T. Hannan; Giacomo Negro; Susan Olzak
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