About this document
Ten Commandments and Sins of Marketing by Fathima Nowrin is a document available to read on EtoBox.
The document outlines the "Ten Commandments of Marketing" according to Philip Kotler. It provides Samsung, Huawei, Amazon, OLX, Swiggy, Xiomi Redmi, Apple, Amul, Zoho, and Reliance as examples for each commandment. The commandments include segmenting the market, understanding customer needs, knowing competitors, building partnerships, identifying opportunities, managing marketing plans, controlling product mix, using effective communication tools, building team spirit, and using new technology.
- Author
- Fathima Nowrin
- Language
- EN