About this document
Service Marketing Strategies in India by harinij364 is a document available to read on EtoBox.
The document outlines various topics related to service marketing, including the growth of the service sector in India, differences in pricing between goods and services, and the importance of customer relationships. It also discusses the significance of services marketing, types of services, and strategic issues in pricing and delivery. Additionally, it covers the role of government in tourism promotion and the implementation of CRM in service industries.
- Author
- harinij364
- Language
- EN