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Providing appropriate information to consumers boosts the acceptability of genome-edited foods in Japan by Chie Taguchi; Norihito Shibata; Keisuke Soga; Satoko Yoshiba; Jumpei Narushima; Miyu Sugino; Kazunari Kondo is a Agricultural and Biological Sciences article available to read on EtoBox.

What is Providing appropriate information to consumers boosts the acceptability of genome-edited foods in Japan about?

## ABSTRACT The Japanese Health Ministry recently granted permission for the market distribution of genome-edited (GE) foods, yet there remains a lack of full understanding among consumers regarding this technology. In this study, we conducted a survey to assess the acceptability of GE foods among Japanese consumers and examined the impact of providing information about GE foods on their acceptability. We conducted a web-based survey among 3,408 consumers aged 20–69 years, focusing on three aspects: (1) the commercial availability of GE foods, (2) the consumption of GE foods by others, and (3) your own consumption of GE foods. The survey findings revealed that participants were most accepting of the consumption of GE foods by others, followed by their acceptance of GE foods being commercially available. Notably, participants’ acceptance of GE foods increased in all three aspects after they viewed an informative video. The video had a particularly strong impact on participants who fully or partially understood its content, compared to those who did not. Furthermore, regression analyses showed that participants’ understanding of two key areas, namely “Why are GE foods important” and

Who reads Providing appropriate information to consumers boosts the acceptability of genome-edited foods in Japan?

Author

Chie Taguchi; Norihito Shibata; Keisuke Soga; Satoko Yoshiba; Jumpei Narushima; Miyu Sugino; Kazunari Kondo

Publisher

Informa UK Limited

Published

2023

Language

EN

Field

Agricultural and Biological Sciences (Life Sciences)