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What is Strategic Management in Hospitality about?

This unit discusses the challenges of strategic management in the hospitality and tourism industry. It explains key terms like dynamics, content, context, process, and outcome. Hospitability and tourism organizations operate in a complex environment with many challenges, but strategic management can help firms respond and develop strategies. To sustain competitiveness, firms must identify tangible and intangible resources and link them to strategies that are difficult for competitors to imitate. The unit te

Author

Lejanni Chiel Baldoz

Language

EN