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What is Understanding Retailing: Key Concepts about?

This document defines retailing and outlines its key functions: 1. Retailing involves the sale of goods and services to final consumers for personal use. It facilitates getting products into the hands of end users. 2. Retailers provide assortments of products, break bulk quantities into smaller units tailored for individuals, and render services like order fulfillment and after-sales support. 3. Key retailer functions include sorting products, holding inventory, serving as a communication channel betwe

Author

Sarju Moirangthem

Language

EN