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Maggi Noodles: History and Variants by Nivedita Khandare is a document available to read on EtoBox.

- Maggi is a brand of instant soups, stocks, bouillon cubes, ketchups, sauces and instant noodles owned by Nestle. It was founded in Switzerland in 1872 and quickly became a pioneer in industrial food production. - In India, Maggi was launched in 1983 with 2-minute noodles. It was initially targeted at working women but was later repositioned to target kids. Maggi became the market leader in the instant noodles category with about 80% market share. - Over the years in India, Maggi introduced several produ

Author

Nivedita Khandare

Language

EN