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This document summarizes a study on the marketing journey of Tata Motors in the state of Jharkhand. The study was conducted by Abhishek Acharya, a student at the Indian Institute of Technology, as part of an industrial project report for their MBA degree. The report provides an overview of Tata Motors, describes the research methodology used in the study including data collection and analysis methods, presents results and findings from surveys conducted with commercial vehicle owners, and provides recommend

Author

Rajan Prasad

Language

EN