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This document outlines a final project for a Master in Business and Corporate Communication, focusing on the role of a community manager in enhancing brand awareness for the audio-visual production company Flashiwa. It discusses strategies for managing social media communities, including setting SMART goals, utilizing social networks, and implementing engaging content like contests. The report emphasizes the importance of digital marketing and community engagement in increasing brand recognition and followe

Author

Lejla Kraljević

Language

EN