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This document summarizes a study on consumer behavior regarding the purchase of UHT (Ultra High Temperature) milk at Giant Hypermarket in Malang, East Java. The study aimed to determine consumer behavior and factors influencing consumer decisions to buy UHT milk. A questionnaire was given to 100 respondents selected through accidental sampling. Variables observed included consumer behavior (dependent variable) and brand, packaging quality, product quality, price, flavor variety, nutrients, and halal certifi

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lailaturrizqiyah

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