Can I read Marketing Ethics and Sustainability Trends on EtoBox?

Marketing Ethics and Sustainability Trends by maria camila ortegon noguera is a document available to read on EtoBox.

What is Marketing Ethics and Sustainability Trends about?

The document discusses the evolving focus on marketing ethics, highlighting a shift from traditional criticisms of marketing as deceptive to concerns about its role in unsustainable economic growth and environmental damage. It emphasizes the importance of integrating ethical considerations into marketing practices, particularly in relation to sustainability and corporate social responsibility. Additionally, it explores the implications of self-regulation, legislation, and the need for a robust ethical frame

Author

maria camila ortegon noguera

Language

EN