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Consumer Behavior in Digital Payments by sharmaanika195 is a document available to read on EtoBox.

What is Consumer Behavior in Digital Payments about?

The study examines consumer behavior towards digital payments in India, highlighting the significant growth driven by government initiatives like the Digital India project and the demonetization policy. It analyzes factors influencing consumer adoption, satisfaction levels, and challenges faced in the transition to cashless transactions. The research is based on a survey of 100 respondents in Madurai and emphasizes the role of technology and infrastructure in facilitating digital payments.

Author

sharmaanika195

Language

EN