About this document
Customer Willingness to Pay in Banking by ALIN ARINI is a document available to read on EtoBox.
This study investigates how employee commitment and customer involvement influence customer value and willingness to pay more for banking services. It finds that both employee commitment and customer involvement significantly affect customer value, which in turn mediates the relationship between these factors and willingness to pay more. The research highlights the importance of understanding these dynamics in the Nigerian banking context, contributing to the literature on interactive marketing and service
- Author
- ALIN ARINI
- Language
- EN