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STP and 7Ps Marketing Strategies by Anshu Bhatia is a document available to read on EtoBox.

What is STP and 7Ps Marketing Strategies about?

The document discusses marketing strategies including segmentation, targeting, positioning, and the 7Ps of marketing. It explains how to segment customers based on demographic, geographic, psychographic, and behavioral factors. The 7Ps framework is introduced as a way to develop a marketing mix by considering product, price, place, promotion, people, process, and physical evidence.

Author

Anshu Bhatia

Language

EN