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What is MBA Business Research Methods Guide about?

This document provides information about a Business Research Methods course for MBA students at Jeppiaar Engineering College. It includes the college and MBA program visions and missions. It outlines the 5 units that make up the syllabus for the course, which cover topics like research design, data collection and analysis, and research report writing. It also lists the lesson plan, textbooks referred, and provides sample questions for each unit to help students prepare for exams.

Author

Pravitha Sajee

Language

EN