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What is Brand Trust & Celebrity Endorse Impact about?

This document summarizes a journal article from Jurnal Bisnis & Kewirausahaan Volume 17 Issue 2, 2021 about the influence of brand trust and celebrity endorsement on consumer purchasing decisions. It discusses how many businesses are trying to implement viral marketing strategies using brand trust and celebrity endorsements. It also presents a case study of a business called Zhofira that effectively uses these strategies. The document analyzes the theories of viral marketing, purchasing decisions, brand tru

Author

Riri Cahyarini

Language

EN