About this document
Effective Facebook Ads for Client Acquisition by Jordan Campbell is a document available to read on EtoBox.
This document provides tips for running effective Facebook ads for client acquisition. It recommends starting with a solid offer like guaranteed leads or appointments. Targeting options include high reach interests, custom lists, and lookalike audiences. The document stresses testing different ad creatives like images and videos. It also discusses scaling ads by duplicating high-performing targeting and creatives. TikTok ads should be kept broad by using open, low intent, and high intent targeting at first.
- Author
- Jordan Campbell
- Language
- EN