Can I read LSE Brand Strategy Course Overview on EtoBox?

LSE Brand Strategy Course Overview by John Smith is a document available to read on EtoBox.

What is LSE Brand Strategy Course Overview about?

This document outlines the syllabus for the course "MG4J6: Brand Strategy". It provides information about the instructor, course overview, materials, assessment, and weekly schedule. The course aims to introduce a framework for managing brands and encourage applying concepts to real-world problems through case discussions, exercises, and guest speakers. Students will be assessed based on class participation, a take-home assignment, and a brand audit project done in groups. The weekly schedule outlines topic

Author

John Smith

Language

EN