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EDP Product Analysis and Strategy Guide by sarthak Kulat is a document available to read on EtoBox.

What is EDP Product Analysis and Strategy Guide about?

This document discusses product analysis and positioning strategies. It defines a product as a "benefit delivery system" that provides customers with resource, sensory, and psychological benefits. A product has three levels: the core product is the essential benefit desired by customers, the actual product is the physical attributes, and the augmented product includes extra features. Effective positioning places a brand in customers

Author

sarthak Kulat

Language

EN