Can I read AR Marketing on EtoBox?

AR Marketing by Academic is a document available to read on EtoBox.

What is AR Marketing about?

The document discusses how augmented reality (AR) based marketing campaigns may impact consumer behavior and decision making differently than traditional marketing campaigns. It reviews literature on AR and how AR allows users to see digital information overlaid on the real world. The use of AR in marketing is increasing as mobile technologies have enabled more AR applications. Research has found that AR can positively influence consumers

Author

Academic

Language

EN