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What is Media Research Methods about?

The document is a comprehensive overview of media research methodologies authored by Barrie Gunter, published in 2011. It explores various research orientations and methodologies used in media studies, including the analysis of media output and audience responses, while discussing the theoretical backgrounds that shape these approaches. The text distinguishes between different epistemological and ontological positions in communication research, highlighting the influence of positivism, interpretive social s

Author

titan83728

Language

EN