About this document
Understanding Customer Service Expectations by john kibru is a document available to read on EtoBox.
Chapter Three discusses customer expectations of service, defining two levels: desired service, which is the ideal level customers hope for, and adequate service, the minimum acceptable level. It introduces the concept of the Zone of Tolerance, which represents the range of acceptable service variation, and outlines factors influencing both desired and adequate service expectations. The chapter emphasizes the importance of managing consumer expectations throughout the pre-purchase, service encounter, and po
- Author
- john kibru
- Language
- EN