Can I read Consumer-Centric Marketing in Tamil Nadu on EtoBox?

Consumer-Centric Marketing in Tamil Nadu by Gopi Manimuthu is a document available to read on EtoBox.

What is Consumer-Centric Marketing in Tamil Nadu about?

This document summarizes a research study on consumer-centric marketing practices in retail grocery businesses in Tamil Nadu, India owned by people from the Nadar community. The study finds that Nadar grocery store owners have been highly successful despite competition from large supermarkets due to their strong customer orientation and personalized relationships with customers. Through interviews, the study explores how Nadar grocery store owners develop close relationships with customers by understanding

Author

Gopi Manimuthu

Language

EN