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Artists, Advertising, and the Borders of Art : 1880-1960 by Michele Helene Bogart is a book available to read on EtoBox.

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Norman Rockwell and Andy Warhol, J. C. Leyendecker and Georgia O'Keeffe, the Metropolitan Museum of Art and Pepsi-Cola, the avant garde and the Famous Artists Schools, these are some of the unexpected pairings encountered in Artists, Advertising, and the Borders of Art . In the first interdisciplinary study of the imagery and practices of commercial artists, Michele H. Bogart explores, in unprecedented detail, the world of commercial artits illustrators, publishers, art directors, photographers, and painters. She maps out the long, permeable border between art and commerce and expands our picture of artistic culture in the twentieth century. From the turn of the century through the 1950s, the explosive growth of popular magazines and national advertising offered artists new sources of income and new opportunities for reaching huge audiences. Bogart shows how, at the same time, this change in the marketplace also forced a rethinking of the purpose of the artistic enterprise itself. She examines how illustrators such as Howard Pyle, Charles Dana Gibson, and Norman Rockwell claimed their identities as artists within a market-oriented framework. She looks at billboard production and th

Author

Michele Helene Bogart

Publisher

University of Chicago Press

Published

1995

Language

EN

ISBN

9780226063089

Subjects

Crafts & Hobbies, Art, Design

Updated

2026-03-24