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What is Consumer Behavior Course Outline UCD about?

This document provides information about a Consumer Behavior course offered at University College Dublin in Autumn 2023. The course will be taught by Dr. Suhas Vijayakumar and consist of weekly lectures covering key concepts in consumer behavior theory. Topics will include attitudes and persuasion, prospect theory, judgment and decision making, and social influences. Assessments will include quizzes, a group assignment, and a final group project applying course concepts to address a real-world marketing pro

Author

Khushbu Vora

Language

EN