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Customer Retention Strategies in Retail by Monalisa Munni is a document available to read on EtoBox.

What is Customer Retention Strategies in Retail about?

The document discusses the retail industry in India. It notes that consumer retention is key for retailers and competitive markets require understanding customer preferences. It provides background on the growth of organized retailing in India in recent decades, as incomes have risen and demographics have shifted towards younger populations. Challenges for the industry include potential effects of foreign direct investment, high real estate costs, and issues of legislation and supply chain management across

Author

Monalisa Munni

Language

EN