Can I read Invisible Influence : the Hidden Forces That Shape Behavior on EtoBox?

Invisible Influence : the Hidden Forces That Shape Behavior by Jonah Berger is a science book available to read on EtoBox.

What is Invisible Influence : the Hidden Forces That Shape Behavior about?

The __New York Times__ bestselling author of __Contagious__ explores the subtle, secret influences that affect the decisions we make—from what we buy, to the careers we choose, to what we eat—in this fascinating and groundbreaking work. If you’re like most people, you think that your choices and behaviors are driven by your individual, personal tastes, and opinions. You wear a certain jacket because you liked the way it looked. You picked a particular career because you found it interesting. The notion that our choices are driven by our own personal thoughts and opinions is patently obvious. Right? Wrong. Without our realizing it, other people’s behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous occasion. Even strangers have a startling impact on our judgments and decisions: our attitudes toward a welfare policy shift if we’re told it is supported by Democrats versus Republicans (even though the policy is the same in both cases). But social influence doesn’t just lead us to do the same things as others. In some cases we conform, or imitate others around us. But in other cases we diverge, or __avoid__ particular choices

Who reads Invisible Influence : the Hidden Forces That Shape Behavior?

Author

Jonah Berger

Publisher

Simon & Schuster

Published

2016

Language

EN

ISBN

9781476759692

Category

science

Subjects

Sociology, Marketing, Fiction

Rating

3.6 / 5 (710 ratings)

Updated

2026-03-14