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IKEA by Abdul Moiz is a document available to read on EtoBox.

What is IKEA about?

IKEA is a privately held international home products retailer founded in Sweden in 1943 by Ingvar Kamprad. It sells flat pack furniture around the world at affordable prices using a business model of outsourcing labor and manufacturing and selling furniture that is cheap to make and assemble. IKEA has expanded its market globally through increasing market penetration, competitive advantages of multiple store locations, and extending product lines as markets became saturated.

Author

Abdul Moiz

Language

EN