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What is Types and Benefits of Market Integration about?
Market integration refers to the process of combining marketing functions and activities under single management. There are three main types of market integration: horizontal, vertical, and conglomerate. Horizontal integration occurs when firms in the same industry merge. Vertical integration links stages of production under one firm. Conglomerate integration combines unrelated business activities. Market integration aims to increase efficiency, profits, and market power through consolidation.
- Author
- Sofia Bianca Vergara
- Language
- EN