About this document

Understanding Consumer Behavior in India by Utkarsh Prasad is a document available to read on EtoBox.

This document provides an overview of the Consumer Behavior course taught by Prof. S.Ramesh Kumar. The course is an elective offered in Term 3 of the PGP program. It aims to help students understand consumer behavior and apply these concepts to real-world marketing situations in India. The course content will cover topics like perception, attitudes, decision-making, culture, and satisfaction. Classes will involve lectures as well as case studies, projects, and group work for application and discussion. Stud

Author

Utkarsh Prasad

Language

EN