About this document
Starbucks Survey for Student Preferences by Abdullah Ayub is a document available to read on EtoBox.
The document contains a segmentation questionnaire for SU students that asks for demographic information and consumption habits related to snacks, exercise, Starbucks purchases, fruit drinks, and factors that influence beverage choices. It then provides a tentative product bundle attribute matrix to validate attributes and levels for a potential new fruit drink product offering.
- Author
- Abdullah Ayub
- Language
- EN