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Nick Mucci owns Mucci Wine Imports which imports and distributes Italian wines in Massachusetts. He is considering expanding into the New York market. The wine importing and distribution industry is highly regulated by federal and state laws. In Massachusetts, a few large distributors control the majority of wine sales, while Mucci Imports handles only 32 small Italian producers. New York represents a major market opportunity but also greater competition. Nick must decide if expanding there is the right str

Author

Arthur Luiz

Language

EN