Can I read Gen Y on EtoBox?

Gen Y by magdaylean87 is a document available to read on EtoBox.

What is Gen Y about?

This study investigates the purchasing intention towards organic food among Generation Y consumers in Malaysia, highlighting that environmental concern, health factors, and perceived value significantly influence this intention. Data collected from 226 respondents indicates that while awareness of organic food is prevalent, knowledge about it does not significantly impact purchasing intentions. The findings provide valuable insights for marketers and food manufacturers to better communicate with consumers r

Author

magdaylean87

Language

EN