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About this Business, Management and Accounting article
Applying Transaction Utility Theory to Sales Promotion – the Impact of Culture on Consumer Satisfaction by McNeill, Lisa S.; Fam, Kim Shyan; Chung, Kim is a Business, Management and Accounting article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- McNeill, Lisa S.; Fam, Kim Shyan; Chung, Kim
- Publisher
- Taylor and Francis Group; Informa UK (Taylor & Francis); Routledge; Informa UK Limited (ISSN 0959-3969)
- Published
- 2014
- Language
- EN
- Field
- Business, Management and Accounting (Social Sciences)
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